Rowhouse Digital builds the kind of websites that turn Google reviews into booked calls. We work with one type of customer: HVAC, plumbing, and roofing contractors across the East Coast — starting in Philadelphia and expanding through NYC, Boston, DC, and Baltimore. That's it. That's the entire client roster.
You've earned hundreds of five-star reviews on Google. Customers tell their neighbors. Those neighbors search you. And then they bounce — because the site they land on tells them a different story than the reviews did. Our first East Coast cohort (32 Philadelphia contractors) made the pattern obvious. Three real examples from the set:
"The most-reviewed plumber in Philly has 1,672 customer reviews. Their website is at a domain that doesn't say their name once."
"This HVAC company has 2,116 verified reviews going back nearly three decades. Their site looks like it was last touched in 2012."
"This plumber has 538 verified five-star reviews. Their hero counter still reads '0 Years of Experience' and '0 Technicians.'"
We're not a marketing agency. We don't run Facebook ads, design merch, or pitch complicated SEO retainers. We build conversion-focused websites for three trades, and we maintain them month after month so they keep working.
Hero with a 24/7 emergency badge and click-to-call. Service pages by system type (AC / furnace / mini-split / boiler). Financing widget integrated. Service-area pages for every adjacent ZIP. NATE certification and license number above the fold.
24/7 sticky call button on every screen. Master Plumber license number in the header. SMS fallback for after-hours. Service pages for drain / water heater / sewer / repipe / gas line. Free-estimate offer in hero. Reviews pulled live from Google.
Hero with photo gallery and a "send a picture of your leak" upload. Service pages by roof type (flat / EPDM / shingle / slate). Manufacturer badges (GAF / Polyglass) in the trust bar. Insurance-claim help. Workmanship warranty length featured.
Every prospect we approach gets a fully-built preview website with their real Google reviews, services, and owner names already in place. Click any card below to see actual mobile-friendly sites we built for Philadelphia contractors as part of our May 2026 audit.
Delaware County's most-reviewed HVAC team. Family-owned since 1998.
Philadelphia's most-reviewed plumber. 24-hour Anthony & team.
Black-owned. Kirk Caldwell leads — best quote first, every time.
Tony texts back. North Philly's same-day specialist.
111 of 337 reviews specifically call out their technical knowledge.
Perfect 5.0 over 176 jobs. Heat, AC, oil-system specialists.
Rare steam-boiler specialty. Best quote first, no inflation.
Modified-bitumen flat roof specialist. Louie sends photos before quoting.
Polyglass-certified. Joe quotes a repair when others jump to replace.
Most projects move from first call to launched site in three to four weeks. Here's exactly what happens, when, and what you'll need to provide along the way.
We pull your Google reviews, audit your current website (or GBP if you don't have one), and show you the exact friction points costing you calls. No pitch, no hard sell.
Day 1 · 15 minutesOne 30-minute call covers service mix, target neighborhoods, photography, financing partners, and brand voice. You get a fixed-price proposal within 48 hours.
Days 2–4 · ~1 hour totalWe draft copy from your reviews, design the site, build it on a fast platform, set up forms / booking / financing widgets, and walk you through a preview. Two rounds of revisions included.
Week 1–3 · we do the workWe migrate the domain, push the site live, set up Google Search Console and analytics, and start the maintenance retainer. Monthly check-ins to update content and report on calls.
Week 4+ · ongoingWe publish pricing because we don't want to waste your time or ours. Pick the tier that fits the size of your operation. Most clients are on Pro — it's the right fit if you have 50 to 500 Google reviews.
For no-site or single-truck operators
The right fit for ~80% of clients
High-volume operators & multi-truck fleets
We monitor your Google reviews daily, draft warm personalized responses to every one, and run a review-request system that turns your happy customers into more 5-star ratings — month after month.
A restaurant going from 3.8 to 4.3 stars sees ~9% revenue lift. For a $1M contractor that's $90K/year for $500/month of management. The math closes itself.
Because we know exactly how those customers search, what trust signals close calls, and how seasonal demand shifts. A homeowner who Googles "emergency leak Brooklyn" at 11pm is making a different decision than someone shopping for a new water heater on a Saturday afternoon. We've designed for both, dozens of times.
Then we'll tell you and we won't pitch you. The free 15-minute audit ends with one of two things: a list of specific things we'd improve, or a note that says "your site is doing its job — call us if that changes." We don't waste leads on businesses we can't help.
As a $1,995 add-on, yes — a refreshed logo, color system, and basic guidelines. But we won't insist on it. If your existing brand has equity (your trucks, your uniforms, customer recognition), we'll work with what you have.
Yes, but only on the Anchor tier, or as a $599/month add-on. Ad spend itself goes directly to Google — we never mark up media. We typically recommend starting at $1,000–$2,500/month in ad spend for a Philadelphia metro target.
Spark ($149/mo): hosting, SSL, security updates, one content edit per month. Pro ($299/mo): all of that plus three content edits, monthly Google Reviews refresh, weekly GBP post, monthly call-volume report. Anchor ($899/mo): everything in Pro plus active SEO management, two blog posts per month, Google Ads management, monthly strategy call.
No. The monthly retainer is 30-day cancellable. We've found that contractors who like working with us stay for years; the ones who don't shouldn't be locked in.
If we don't launch your site within the timeline agreed in the proposal, you get 10% off for every week we're late, up to 50%. We don't miss deadlines — but if we do, it costs us, not you.
Spark sites launch in 7 days. Pro sites in 21–28 days. Anchor sites in 45–60 days because they include photography, video, and more service architecture. We start with a kick-off email or Google Meet within 48 hours of signed proposal.
No. We work primarily through email and WhatsApp. For discovery, we do a single 15-minute Google Meet with screen-share — easier to walk through your audit visually than over the phone. Everything after that — proposal, contract, payment, revisions — is fully async.
Send us a link to your current website (or your Google Business Profile, if you don't have one yet). We'll come back with a five-bullet list of what's working, what's not, and what we'd change if we built it. No sales pressure, no follow-up sequence.
Request a free 15-min audit → Email hello@rowhousedigital.com · WhatsApp / SMS available · Replies within 12 hours